“The desire to create is one of the deepest yearnings of the human soul.”
Dieter F. Uchtdorf
Did you know?
It’s true! We have our best ideas and light bulb moments in the shower. Because ironically, it's only when the mind isn’t being asked to perform, that its insight network switches on - the part that connects loose thoughts and turns them into fresh ideas.
Creativity at work
Creativity drops the moment you feel watched, judged or rushed. Even mild workplace pressures can stop it in its tracks and push you into performance mode, where new ideas can’t breathe.
Creativity isn't just for artists – it's about expressing yourself, thinking freely & inviting possibility into everyday life.
Modern life is overflowing with inspiration – endless ideas, stunning visuals, brilliant people creating brilliant things. But ironically, the more we consume and curate other people’s ideas, the less we create our own. Comparison and perfectionism sneak in, and we convince ourselves we’re “not creative” because we can’t paint or were bottom of the class in art at school. And now that AI can generate just about anything in seconds, it’s even easier to forget our own creative muscle.
Real creativity brings us back to the simple pleasure and satisfaction of making something that didn’t exist a moment ago – that playful, messy part of us and that feeling of agency, aliveness and possibility. No algorithm can give us that.
Psychology spotlight - Flow
Flow is that state where you’re so absorbed in what you’re doing that time slips away and you’re oblivious to the rest of the world. It’s deeply relaxing for the brain and being creative is one of the easiest ways to slip into it.
Inside the body
Creativity relies on two brain networks taking turns – the default mode network for imagination and the executive network for structure. Modern life overloads both. When you carve out even small pockets of unstructured time, those networks sync, and creativity can surface again.
